King Cannibal – So… Embrace The Minimum video

King Cannibal’s Let The Night Roar is one of the albums I’ve most been looking forward to this year. Released in October, it will showcase the dark mix of dancehall, drum n bass, dubstep and horror samples he’s become known for over a handful of singles.

His latest single is So… Embrace The Minimum (out this week), which shows there will be some respite from what otherwise might be described as an onslaught (in a good way, obviously). Visual artist Mox has made a short promo video for the track, which you can see below.

It’s a live video, of sorts, showing King Cannibal playing in front of Mox’s visuals at Ninja Tune’s recent ICA night, but bent and twisted into something new. Videos like this often don’t work at all, but when they nail it, well, you get something like this.

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