My new favourite video

This video for Hibi No Neiro by Japanese band Sour is amazing. It follows on quite nicely from this week’s OpenMusicMedia, which was on the subject of music videos. Part of the discussion focussed on how you can make a video go viral. The answer to that question, I think, is to make something like this, that is both incredibly simple and insanely complicated at the same time:

Funnily enough, it’s just occurred to me that this video is actually quite similar in many ways to my actual favourite video of all time, Sugar Water by Cibo Matto:

http://www.dailymotion.com/swf/x1j5eh

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