Comments on: Were Sony behind the RATM campaign? Maybe. But should we care?

By: andy

andy — Wed, 23 Dec 2009 13:41:42 +0000

Anthony – Yes, I would normal watch campaigns like this as a casual observer. I’m generally too cynical about these things to get involved. But I think RATM succeeded because it won over a lot of cynics like me. Once it started to look like they might actually do it, some giddy childish glee at the idea was switched on. The only thing that would have made it better would have been if Bruno Brookes was presenting the 5Live breakfast show.

Silence for next year’s Christmas number one sounds like a good idea. 4’33″ by John Cage would be the obvious one, I guess. Sony must own a recording of that by someone…

By: Ven

Ven — Wed, 23 Dec 2009 13:32:08 +0000

I think it’s a better story if it was orchestrated, it would be nice to think there were still some people with brains working in the music industry. Plus it might well be the first ever proof of concept of social media being actually useful for anything other than people making inane comments at each other.

By: Anthony Herron

Anthony Herron — Wed, 23 Dec 2009 13:16:05 +0000

I have lot’s of love for Bill Hicks. The banality and mediocrity he campaigned against is exactly the type of shit xfactor peddles.

I reckon it was Sony, they do something like this every year, last year was of course “hallelujah”. Rather than it being a Cassandra complex, I think it was clever of them, sinister, but clever. However knowing this, I could never buy it. I don’t watch xfactor, I don’t listen to the charts and I’ve never heard Joe’s track. For me, there’s nothing to campaign against. With Sony pulling the strings, it was machine against the rage. You’re right people weren’t aware it was going to the same company, one of the reasons it would work. The two working the campaign also loosely work in music already, enough to raise an eyebrow.

What would be rebellion against the xmas no.1 is something like the 3 minutes silence tracks (there are a few about), not only for the fact that radio is dead against anything over 2 seconds of silence in case people turn over. Would be hilarious.

There is an upside, there’s about just under 100k making it’s way to a charity over this. Also hearing them sweat on 5 live at about 9am , epic.